How we minimize fundraising costs to maximize donor dollars

At United Way KW, we aim to invest as many donor dollars as possible right back into our community. One way we do this is by keeping fundraising costs as low as possible.

Extraordinary volunteer commitment and numerous gifts-in-kind over the years have helped us keep these costs down. While the actual percentage fluctuates as revenue increases and decreases, we strive to keep our year-round fundraising costs at approximately 17%. This is evidenced by the audited financial statements available on our web site, which review the finances of our organization in great detail.

We’re able to keep costs low through opportunities such as:

·       working extensively with volunteers, including our Board of Directors, Finance and Audit Committee, Campaign Cabinet, Community Impact Council and Priority Impact Teams 

·       partnering with workplaces in our fundraising efforts

·       securing sponsorships and gifts-in-kind for events and operations

·       securing not-for-profit discounts from vendors and service providers

·       housing our office in space generously provided by the Marsland family at a significantly reduced cost

·       working continuously to improve the efficiency of our processes

·       incorporating our “Go Green” environmental initiative.

Cathy Snyder

CFO/CAO